Zomato’s journey from a small startup in 2008 to a global food delivery giant is a story of innovation and strategic marketing. Founded by Deepinder Goyal and Pankaj Chadda, Zomato initially focused on restaurant discovery but quickly expanded into the online food delivery market. The company’s success can be attributed to its robust digital marketing strategy, which includes a variety of revenue streams such as restaurant listings, delivery fees, and event promotions. Zomato’s use of social media, Google Ads, and influencer marketing has helped it connect with a diverse audience, particularly within the 18-35 age group. Although the company has faced challenges, including a failed environmental campaign, it has remained resilient and continues to grow. Zomato’s recent profitability in the 2023-2024 fiscal year highlights the effectiveness of its marketing strategies and its potential for future growth.
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